Types of Marketing Strategies

When I started marketing for my venture, I had lots of idea. I used to pen down all of them. But never did I work in an organized manner in terms of making a marketing plan. I always felt the need of knowing an exhaustive set and finally picking up the ones which I wanted to execute.

So finally, I tried to list down the various marketing strategies in professional terminology. You must have come across all of these, but its good to have it somewhere mentioned together.

Find below, various marketing Strategies / Categorization and their as small as possible explanation I can think of. With this close to exhaustive set you may get help to prepare your marketing plan well.

A

Ambush Marketing

Marketing in an event without being a sponsor of it -

Possible cases -

Giving a talk in a conference related to your domain.

Can be Very Very Effective

Article Marketing

Writing an article about your business and advertising through it -

I really don't think it makes sense until you write an article in a third person's language, this will basically mean referral marketing.

Not so Effective

Article Video Article

Making a video from text resources -

One needs to be very creative for this. If you can do it yourself do it, it can be GREAT. But if you need to pay for it, consider paying for some other marketing resources.

Can hit the jackpot for you. Its extremely viral.

C

Cause Marketing

Marketing by a 'for Profit' Organization for a social cause with or without cooperative efforts of a Non-Profit Organization.

Basically adding a social flavor in marketing campaigns. Its for BIG companies, not small or medium.

'Save Tiger' by Aircel. Making your customer emotionally attached to you.

Communal Marketing

Public Involvement to make your advertisement, so that your advertisement can connect to more similar people.

Maggi did it, just a while back.

Again, only for BIG companies

Reality Marketing - Reality shows, an extension to it.

Community Marketing

A strategy to create interaction among target audience and customers. Topics are mostly focused on some customer needs.

Buzz going out about Facebook privacy settings is basically community marketing

Again, for big profiles, having a large audience.

Cross / Partners / Affiliate Marketing 

Partnering up with complementary product/service businesses for needs, leads, or even monetary compensation.

The most powerful for start up and small businesses. You just need to have one speciality in order to leverage for any other need.

D

Direct Marketing

Directly reaching out to your customers involving an emphasis on trackable, measurable, positive responses from consumers (known simply as "response" in the industry) regardless of medium.

   1.           Direct Mail

   2.           TeleMarketing

   3.           Email Marketing

   4.           Door-to-door

   5.           Leaflet

   6.           Brochure

   7.           Voicemail

   8.           Coupons

   9.           Media

10.           Next Best Action Marketing (Discussed Below)

The most powerful for many businesses

TV direct marketing would be a 4 sec advertisement asking for direct response.

Database Marketing

Marketing using databases of potential customers.

Kind of essential in this era.

Permission Marketing - I guess all of you here, would understand that by name, nothing more than that in it.

G

Gamification

Introducing a gaming environment at an interaction point with customers to drive participation and engagement.

Very Interesting and new concept.

Startups do not need to invest in designing apps and all for this. Thanks to some gamification companies - Bunchball, BigDoor, Reputely

Global Marketing

Marketing on a worldwide scale based on global relationships

Aditya Birla group did this some time back

Only for BIG companies

Guerrilla Marketing

Unconventional, relies on creativity rather than budgets. Should be based on human psychology.

Concentrate on profit than sales, growing customer relationships than new customers, cooperating than competing, one product or service than many, individuals or small groups than large groups

Hundreds of books available, learn but do not replicate... Most important - Be Creative and unconventional

Small, medium, large business, all can advantage from it

Buzz - Get people talking among themselves. Mouth-to-Mouth

Viral - Self iterating marketing strategies.

UnderCover - Consumers do not realize they are being marketed. An actor wearing a brand in a personal public appearance or chatting over internet

I

Inbound Marketing

Get found by potential customers

SEO, the biggest of inbound marketing. SEO in itself is big enough to specialize over several years. I believe its the answer to all e-commerce websites.

Influencer Marketing

Concentrate on one or small group of individuals who have influence over potential buyers.

L

Loyalty Marketing

Focus on growing and retaining existing customers.

Card Carrying in most of the big retail stores.

M

Multi-Level Marketing / Referral / Channel / Network Marketing

Strategy, compensation (not a salary/fixed amount) to promoters/associates/partners for not only sales made by them but sales made by other similar people introduced by them in the structure

Amway is based on it.

Awesome, IF you can execute it. My suggestion, keep away from it.

N

Nano Marketing 

Personalized tactics, based on psychology and social media.

Nano Car by TATA, they over ruled their TV advertisement to go for Nano Marketing

New Media Marketing
In-comprises various new media, blogs and social networks. This is spiral, you can use these platforms for other mentioned marketing too.

Next Best Action Marketing (Direct Marketing)

Consider the actions you can take for a specific customer and execute the best one.

For Inbound Marketing, use it for lead to sales

For B2B, a very powerful strategy

P

Proximity Marketing

Very very interesting. Localized wireless advertising. Transmission through bluetooth, GPS, GSM or WiFi. Interested customers can accept to receive through a device capable of receiving the transmission.

W

Word of mouth / Evangelism Marketing

Happy, satisfied customers doing a word of mouth marketing for you.

The most effective and must marketing for every business

Please feel free to touch base if I can add more to this list.
Cheers!